Built by doctors. For doctors.

BusyBeeDoc started with backroom conversations Dr Joshua Ho had whilst working across large trauma centers in Royal Melbourne Hospital to regional hospitals in Warragul about the challenges to get a medical practice off the ground.

As a practising doctor, he was hearing from colleagues who had spent years honing their craft as expert clinicians, only to find themselves navigating a whole new world when they opened their own practice: websites, Google, marketing, and how to communicate their services responsibly.

Some had websites put together by friends. Some decided to do it themselves. There was even a senior colorectal surgeon who used his Annual Leave to take a course on digital marketing!

There was uncertainty about what they could say online and whether their website reflected the care they put into their work.

We understood how easily these things could end up at the bottom of the list. After a full day of clinical work, then being on-call for the next 12 hours, finding the time to write website content or figure out SEO is a big ask.

Sharon, brought another perspective. She had worked as a speech pathologist before becoming a software engineer at HotDoc. She is also trained in UI/UX design and has designed apps and websites, so she brings a designer’s perspective as well as an engineer’s. She is a unicorn of sorts as someone who profoundly appreciates the challenges of healthcare whilst possessing the technical know how to engineer complex systems to bridge this gap. Between us, we had a unique vantage point of healthcare.

That became the foundation of BusyBeeDoc.

We wanted to build a service where healthcare professionals felt understood from the first conversation. Where they could explain what they hoped to achieve, have someone help them make sense of the digital side, and know there would still be support when something needed changing.

We also cared about the person on the other side of the screen. Someone looking for a doctor may be worried, unfamiliar with their condition, or unsure where to start. A practice’s website should help them understand who they’re seeing, what services are available, and how to take the next step.

What began with websites has grown into broader support with SEO, content and digital marketing. The reason behind it remains personal: we know how much healthcare professionals put into their work, and we want to help them build practices that reflect that care.

That’s why we started BusyBeeDoc. To bring our healthcare experience and technical skills together, and take one part of running a practice off our colleagues’ shoulders.