Custom logo, colour palette, typography system, and full visual identity: included with every website build. Whether you are launching a new practice with nothing to work from, or refining an existing look that feels dated, we design it in-house during the build. AHPRA-compliant by default, all Australian.
Branding is one of the first things that signals whether a practice is serious. Here are the situations we see most often when doctors come to us.
You opened the doors with a domain, a provider number, and a rough idea of what you wanted to be called. There is no logo, no colour palette, no typography: nothing for a website or social presence to hang off. You need to build a brand from zero and you do not want to spend months on it.
You have a logo from 2009 that lived on a letterhead and looked fine in print. On a modern website, on a phone, on a social profile photo, it falls apart. The colours are wrong, the typography is tired, and it quietly tells patients your practice has not moved with the times.
Your website looks one way, your printed intake forms look another, your Google Business Profile cover photo is a stock image, and your letterhead uses a completely different font. Nothing matches. Patients pick up on it, even if they cannot name what feels off.
You hired a good designer once who gave you a bright, bold, outcome-promising visual system: hero imagery of perfect smiles, tag lines that over-claim, comparative language baked into the mark itself. Beautiful work that could quietly breach AHPRA advertising rules.
Everything below is included when you work with us on a website. No separate branding engagement, no separate invoice, no add-on fee.
Custom logo design, or careful refinement of your existing mark if you already have one you want to keep
Logo variations: horizontal, stacked, monogram, and favicon versions so it works on every surface
Custom colour palette: primary, secondary, neutrals, and accent colours, all WCAG-AA contrast tested for accessibility
Typography system: heading font and body font, sized and weighted for medical clarity and readability
Brand guidelines document (PDF): colour values, font usage, logo rules, spacing, and AHPRA dos and don'ts in one place
Favicon and app icon set, sized and exported for every browser, device, and home-screen surface
Email signature templates, for the doctor and each member of the team, matching the website exactly
Social media profile assets, Instagram, Facebook, LinkedIn profile photos and cover images, pre-sized and ready to upload
Letterhead and business card design, digital files ready for printing through any commercial printer
Branded form templates, intake, consent, and follow-up forms that match the website visually
Patient education leaflet template, AHPRA-safe layout for handouts, rebooking reminders, and aftercare notes
Practice photography guidance, what to shoot, how to brief a photographer, and which shots to avoid under AHPRA advertising rules
Branded patient confirmation email template, so every automated message from your practice looks like it came from your practice
Seen enough? Let’s talk about your practice.
Branding runs alongside the website build on a single timeline. You are not juggling two suppliers or two invoices.
We sit down and work out what your practice stands for, who your patients actually are, what tone fits your specialty, and what aesthetic feels right. Calm and clinical, warm and community-led, premium and refined, it matters, and it drives every visual decision after this.
We come back with two to three distinct directions, each with a proposed logo, typography pairing, and colour palette. You see real options on a real page, not a moodboard in isolation.
You pick a direction. We refine the details, logo proportions, colour values, typographic hierarchy, spacing, supporting marks. This is where it moves from a concept to something that feels unmistakably yours.
The finished identity is applied across the website, social profile assets, print files, form templates, and email signatures in one coordinated launch. Everything ships together so the brand lands consistently on day one.
Included with every Launch website build
We have been inside enough medical practices to know what patients read as professional and what reads as gimmicky. Our design decisions are shaped by that, not by whatever is trending on design Twitter this month.
No comparative claims buried in taglines. No outcome-promising imagery. No testimonials presented as endorsements in the visual system. Every branding decision is checked against the AHPRA advertising guidelines before it ships.
Branding is not a separate engagement, a separate invoice, or a separate timeline. It is done by the same team, at the same time, during the same build. You get a brand and a website that were designed to live together from day one.
Every logo, palette, and type system we ship is drawn for the practice it belongs to. No Canva templates, no logo generators, no recycled mark with the colours swapped. You own the work, you get the source files, and nothing we make for you will ever appear on another practice.
Everything runs onshore. The team designing your brand is in the same country, in the same time zone, and working under the same regulatory framework as your practice.
Three real options for building a brand for your practice. Here is what each one actually delivers, and what it costs you in time, money, and regulatory risk.
No, AI tools will happily generate comparative taglines and outcome imagery
Rarely, most designers have never read the AHPRA advertising guidelines
Yes, every visual decision is checked against AHPRA before it ships
Generated from a template or prompt, you will see the same mark on other sites
Custom, but briefed in isolation from the website it will live on
Custom, drawn for your practice, designed alongside the site it will sit on
Nonexistent, you get a PNG and hope for the best
Sometimes, as a paid add-on at the end of the engagement
Included, colour values, type usage, logo rules, and AHPRA notes in one PDF
Whatever the template defaults to, often unreadable at small sizes
Chosen for aesthetic appeal, not always for clinical legibility
Chosen deliberately for medical readability at every size and on every device
Not checked, you find out about it when a patient complains
Occasionally checked, often not
Every colour pairing tested for WCAG-AA contrast before it goes live
You grab a stock photo and hope it is not in breach
A moodboard with no AHPRA consideration
Written guidance on what to shoot, how to brief a photographer, and what not to publish
Free in cash, dozens of your own hours, questionable results
$3K–$8K one-off engagement, separate from the website
Included with your website build, flat monthly fee, no separate invoice
Weeks or months of fiddling between patients
6–12 weeks, often running in parallel with a separate web build
Delivered on the website build timeline, no second project to manage
Generic visual identity with no industry context
Plumbers, cafes, lawyers, and doctors all briefed the same way
Medical-only, every decision informed by how patients read a practice
The honest summary: doing it yourself eats hours you do not have and rarely lands. A generalist designer can produce something beautiful but usually without the AHPRA awareness or the website integration. We do both, together, as part of the build.
Custom logo, colour palette, typography system, and brand guidelines, all included with your website build. Pick the path that fits where your practice is right now.
I need a professional, AHPRA-compliant website live as soon as possible. I don't want to talk to anyone. Just build it.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale: SEO, content, ads, GBP, reputation. I want a team that knows my practice and an ongoing relationship.
Not sure which fits? Just send us a message and we’ll point you in the right direction.