We do not remove reviews, and you should be wary of anyone who says they can. What we do is change what a patient finds when they search your name, and answer the reviews you already have without breaching the National Law. Replying to a patient review is the easiest way for a practice to break section 133, and most reputation services have never heard of it.
The most natural response to an unfair review is to explain what actually happened. Doing so acknowledges a treating relationship and discloses health information. It is the single most common way a practice turns one bad review into a regulatory problem.
Responding warmly to a review that praises a treatment or outcome, on a surface you control, edges that testimonial into advertising. The rule does not distinguish between a review you liked and one you did not.
The Australian search result for this service is led by content removal companies. Removal is possible only where a review breaches a platform’s own policy, which is a narrow set. Paying for it as a service is usually paying for a letter.
For most practices, what a patient finds first is a stale directory listing, an old profile with the wrong hours, or a competitor’s page. That is fixable, and it moves the impression far more than one review does.
An audit of what actually appears when a patient searches the practice and each practitioner
A written review response framework, reviewed against section 133 before it is used
Replies drafted or reviewed by us, so the practice is not deciding under pressure
A compliant way to ask patients for feedback, built into existing follow-up
Directory and profile clean-up across the listings that show up in the results
A written policy for what staff may and may not say in public replies
Seen enough? Let’s talk about your practice.
The practice site, the practitioner profiles, the Google Business Profile and the legitimate directories. When those hold the top results, a single review stops being the story.
A response framework that acknowledges feedback and offers a path off the platform, without confirming a treating relationship or disclosing anything about care.
Encouraging feedback is permitted. Soliciting testimonials about clinical care is not. The difference is in how you ask, and it can be built into the practice’s existing follow-up.
Wrong hours, a dead phone number, a former practitioner still listed, duplicate profiles. Unglamorous, quick, and usually the largest single improvement available.
Practice name, each practitioner, and the obvious variants. What is on that first page is the reputation, whatever the review average says.
Hours, numbers, addresses, departed practitioners and duplicate listings. Fastest to change and most often the real problem.
Written, reviewed, and specific enough that a receptionist can use it at 4pm without calling anyone.
Practitioner profiles, the site, and the Google Business Profile, so the practice owns its own name in search.
Growth + Search is $700/mo, inc. GST, for any practice size.
A public reply to a patient is regulated speech. It is read by us before it is posted, by someone who works under the same law the practice does.
Reviews can be reported where they breach a platform policy, and we will do that. Nobody can promise removal of a review that does not, and a service built on that promise is selling the letter rather than the outcome.
A practice with a 4.2 average that owns its first page of results is in a stronger position than one with a 4.8 sitting under a competitor’s comparison page.
None
None
Every reply, by a doctor
No
Often
Never
The reply
Takedown requests
What ranks for your name
Ad hoc
Automated prompts
Compliant by design
High
High
Framework built to avoid it
A call, a real search of the practice and each practitioner, and what would change first.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.