AHPRA’s advertising rules are strict, evolving, and easy to breach. We write every page of your site (service pages, condition pages, doctor bios, blogs, FAQs) with AHPRA review baked in from the first draft.
Our team provides ongoing care for cardiac arrhythmias.
Sydney's best cardiologist.
Dr Smith is a Fellow of the Royal Australasian College of Physicians.
Our patients say we're amazing.
Painless, life-changing results.
Bookings available via the contact page or by phone.
Illustrative review. Every page goes through a human AHPRA reviewer before it goes live. We don’t ship raw AI output.
Most medical practice websites carry quiet AHPRA risks the owners don’t know about. Here’s where it usually goes wrong.
Most practice websites were written years ago by a generalist copywriter or a well-meaning staff member. Phrases like "leading specialist", "painless procedure", or a five-star Google review embedded on the homepage are all likely breaches. You won’t know until someone reports it.
ChatGPT and generalist AI writing tools were trained on US marketing copy. They happily generate "our patients love us" sections, before-and-after comparisons, and outcome promises: exactly the language AHPRA prohibits for regulated health services.
Writing a clinically accurate, AHPRA-compliant condition page takes hours. Doing that for every service you offer, plus a monthly blog, plus FAQ updates, is a second full-time job. You already have one.
Reviews are a minefield. The wrong reply can pull a private testimonial into the public-facing advertising definition. So nobody replies, and the practice looks unresponsive instead of careful.
Everything below is part of the service. No separate per-page invoicing, no surprise scope creep.
AHPRA review of all existing website content: audit report, flag list, and rewrite recommendations
New service pages written from scratch, structured around what the procedure actually is and what patients need to know
Condition pages built around real patient questions from search data, not keyword stuffing
Doctor and team bio rewrites: qualifications, areas of focus, and approach, without prohibited comparative language
Monthly blog posts, AHPRA-compliant and written for search visibility
FAQ sections built from the real questions your patients are already typing into Google
Patient-facing form copy and intake language, consent wording, field labels, confirmation pages
Email template copy for appointment confirmations, reminders, and follow-ups
AHPRA cheat-sheet for your team: what staff can and cannot say in review responses, socials, and day-to-day comms
Internal linking and page structure built for Google understanding (and AI Overviews)
Consistent tone of voice across every page so the site reads like one practice, not ten
Revisions included. If a page doesn’t sound like you, we rewrite it
Seen enough? Let’s talk about your practice.
We start with what you already have, fix what’s risky, then build from there. No long onboarding, no 40-page briefs.
We read every page of your current site against the AHPRA advertising guidelines. You get a plain-English report of what’s risky, what’s borderline, and what’s fine. No scaremongering, just the list.
We agree on what gets rewritten first, usually the pages with the highest risk or highest traffic, and map out condition and service pages you’re missing. You see a content plan before we write a word.
We draft each page, review it against AHPRA, and send it back for your clinical sign-off. Doctors only review the medical accuracy, we handle structure, tone, SEO, and compliance.
Every month you get new blog posts, updates to existing pages, and fresh FAQ content, all AHPRA-compliant before it goes live. Your site stops being static and starts earning search visibility.
Growth + Search is $700/mo, inc. GST, for any practice size.
Most agency copywriters haven’t. We work through the Ahpra and National Boards’ advertising guidance, the sections on testimonials, comparative claims, and misleading content, and we keep up with updates. Nobody calls themselves "AHPRA certified", there’s no such thing, but we know the rules cold.
We only write for Australian doctors and medical practices. That means we already know what an endometriosis condition page, a cataract surgery service page, or a GP bio should look like, and what a patient is really asking before they book.
Every page is structured for search from the start, semantic headings, schema-friendly content blocks, internal links, and patient-question framing. We don’t write for AHPRA and then retrofit SEO. We do both at once.
AHPRA doesn’t ban everything. You can describe what a procedure involves, what evidence supports it, and what recovery looks like. You can’t promise outcomes, rank yourself, or publish patient endorsements. We’ll tell you what’s safe, and what’s genuinely risky, without hedging.
We’re based in Australia, writing for Australian regulators, Australian patients, and Australian search behaviour. Our data stays onshore, our team works in your timezone, and we understand the clinical landscape you’re operating in.
Three realistic options for getting website content written. Here’s how they actually stack up against the things that matter for a regulated practice.
No, ChatGPT was trained on US marketing copy and has no concept of Australian health advertising rules
Usually not, generalist copywriters write for plumbers one week and surgeons the next
Yes, every page is checked against current AHPRA advertising guidance before it ships
Yes, AI tools insert "patients love us" blocks by default. This is a breach for regulated health services.
Usually yes, testimonial sections are a standard copywriter template. Also a breach.
Never. We explain the Google reviews nuance separately and coach your team on safe responses.
Yes, AI defaults to superlatives because that’s what marketing copy looks like
Often yes, "leading", "top-rated", and "award-winning" are standard filler
Never. We use factual descriptions of qualifications and experience instead.
Yes, AI generates confident outcome language because it reads well
Often yes, "life-changing results" and "pain-free recovery" are common
Never. We describe the procedure, evidence, and range of experiences patients report.
Dropped in without context, almost always a breach for cosmetic and surgical services
Used as a visual template without checking whether the specific service permits them
Only where they are genuinely permitted, with proper context, consent, and representative examples
You’ve been meaning to write it for six months
4–8 weeks of briefs, revisions, and email chains
Audit delivered in the first week, first rewritten pages within two
AI hallucinates clinical details confidently
Copywriter writes it, sends it to you to fact-check every line
We draft accurately, you sign off on clinical specifics only, not grammar and structure
Free tool, but hours of your clinical time and real regulatory risk
$200–$400 per page plus rewrites, or $2K+ per month retainers
Flat monthly fee as part of the Growth tier. No per-page invoicing.
Blog is empty because you keep meaning to write and never do
Separate retainer, separate scope, separate invoice
Included every month, new posts, FAQ updates, and rewrites as guidance evolves
The honest summary: DIY and general AI tools are fast and cheap until a compliance issue surfaces. Generalist agencies produce polished work but rarely understand the regulator you answer to. We sit in the middle, fast, medically literate, and compliant by default.
AHPRA-compliant content is part of our Growth tier and above. Pick the path that matches where your practice is right now, we handle the writing.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.