True multilingual websites for Australian medical practices. Native-speaker reviewed translations, cultural adaptation, and proper hreflang SEO so each language version ranks separately on Google. Not a Google Translate widget bolted onto an English page.
Dr. Amelia Smith, consultant cardiologist. Same-week appointments, bulk-billed reviews for eligible patients.
Comprehensive cardiovascular assessment
On-site cardiac imaging
Diagnosis and long-term management
Australia is one of the most linguistically diverse countries in the world. If your site only speaks English, your catchment is quietly smaller than you think.
In suburbs across Sydney, Melbourne, Brisbane and Perth, a large share of residents speak Mandarin, Cantonese, Arabic, Vietnamese, Hindi, Korean, Greek, Italian, Spanish or Tagalog at home. If your website only exists in English, a significant portion of your catchment is reading about another clinic instead.
Auto-translate widgets mangle medical terminology, miss cultural nuance, and produce content that Google does not index as a separate language. Patients see clumsy phrasing, and search engines see one English page, not a Mandarin or Arabic page ranking for anything.
When patients cannot read your website confidently, they rely on a bilingual family member to navigate the booking. It adds friction, delays care, and quietly filters out anyone without that support at home.
Word travels fast in tight-knit communities. A clinic that publishes in Mandarin or Arabic becomes "the one you can actually read", and within a year, half the local WeChat or WhatsApp group is booking there.
Every language version is a first-class site: native-speaker reviewed, culturally adapted, SEO-structured, and AHPRA-compliant.
Native-speaker reviewed translations, purpose-built page by page for each language. Never a Google Translate widget bolted on
Cultural adaptation of examples, idioms and tone. Not just word-for-word conversion
Proper multi-language URL structure with subfolders (/zh, /ar, /vi) and full hreflang tag setup
Accessible language switcher built into the header of every page
Each language version independently indexed by Google, ranks separately in its own search results
Translation of all key pages: home, services, conditions, doctor bios, FAQs, contact, policies
Translated form labels, placeholders, validation messages and confirmation screens
Patient-facing intake and referral forms fully translated, including consent wording
Cultural review by a second native speaker from the relevant community before launch
Schema markup (Physician, MedicalBusiness, FAQPage) localised for each language version
Right-to-left layout support for Arabic, with typography tuned for CJK scripts (Mandarin, Cantonese, Korean)
AHPRA-compliant content in every language, reviewed against the same advertising guidelines as your English pages
Optional ongoing translation of new blog posts, service pages and announcements as you add them
Seen enough? Let’s talk about your practice.
We start by figuring out which languages actually matter for your catchment. Then we translate, review, and ship. Properly.
We pull ABS Census data for your catchment, look at the languages spoken at home in your suburb and surrounding postcodes, and recommend the 1–3 languages that will actually move the needle. No point translating into a language nobody in your area reads.
Professional translators (native speakers with healthcare experience) translate every page, form field and email template. We brief them on your tone, your specialties, and the Australian medical context so terminology lands correctly.
A second native speaker from the same community reviews the translated site for cultural nuance, readability, and anything that might feel off: examples that do not translate, idioms that need rewording, or tone that reads too clinical or too casual.
We deploy each language version at its own URL with hreflang tags, localised schema markup, translated meta titles and descriptions, and submit each version separately to Google Search Console. Every language becomes its own indexable site.
Prefer it on its own? Available as the Multilingual Websites programme, quoted on request.
Every word is translated by a human who grew up speaking the language. We do not run your site through a machine translation API and call it multilingual. That is what your competitors do, and it is why their pages do not rank.
Our translators understand the difference between a GP, a specialist, a consultant and a physician in the Australian healthcare system. They know Medicare, bulk-billing, and private health fund language, and how to explain those things to a patient who grew up with a different system.
Subfolder URLs, hreflang tags, localised schema, translated meta data, and separate submission to Google Search Console. Each language version is its own ranking site, not a hidden overlay on your English page.
An example that works for an Anglo-Australian patient might confuse a patient from Shanghai or Cairo. We adapt analogies, rework idioms, and adjust tone so each version reads like it was written for that community, because it was.
We are Melbourne-based, work exclusively with Australian doctors, and run every page through native-speaker review and AHPRA review in each language. Patient data stays in Sydney servers (AWS ap-southeast-2), Australian Privacy Act and APP 8 compliant by design.
Three ways to offer your website in another language. Only one of them actually works.
Machine output, awkward phrasing, mistranslated terms, obvious robot voice
Often outsourced to cheap generalist translators with no medical background
Native speakers with healthcare experience and Australian medical context
None, word-for-word, culturally tone-deaf
Rarely, most agencies translate, they do not adapt
Every page reviewed by a second native speaker from the community
One English page with a translate widget, Google only sees English
Sometimes implemented, often half-done with missing hreflang
Each language version is a separately indexed site with its own rankings
Not implemented
Hit-and-miss, commonly missing return tags or x-default
Full hreflang across every page, including x-default and return tags
"GP" becomes "general physician", "specialist" becomes something else entirely
Depends entirely on whether the translator has healthcare experience
Terminology glossary built per practice, reviewed against Australian usage
Not reviewed in any language
Usually reviewed in English only, translated pages slip through
Every language version reviewed against AHPRA guidelines before launch
Widget installed in an afternoon, but it never actually works
3–6 months of briefs, revisions and translator back-and-forth
Translation and launch inside your Growth build timeline
Free widget, invisible cost in lost patients and bad impressions
$8K–$20K upfront per language, plus hourly charges for updates
Included in Growth, flat monthly fee, no per-language setup cost
Whatever the widget does, badly
Billed hourly per update, most clients stop paying after 3 months
Optional ongoing translation of new content, included in your plan
The honest summary: a translate widget looks cheap because it is, and it performs accordingly. A generalist agency will translate your pages but miss the medical context and the SEO structure. We do the whole job, properly, in a healthcare context, with each language treated as its own ranking site.
Multilingual websites are quoted on request as an add-on to any tier, built once, ranked separately for every language. Tell us your catchment and which languages matter most.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.