Google Search, Performance Max, and Meta campaigns built specifically for Australian doctors. AHPRA-aware ad copy, real conversion tracking, landing pages that convert, and a flat fee. Never a percentage of your spend.
Comprehensive cardiology consultations, stress testing, and echocardiography. New patient referrals welcome. Bulk-billed options for eligible patients.
Illustrative example. Figures shown are representative, not guaranteed outcomes.
Most agencies waste your budget on broad keywords, write copy that gets disapproved, and have no real tracking. Sound familiar?
Five grand a month disappearing into broad match keywords, "near me" clicks from tyre-kickers, and a dashboard full of impressions. No booked appointments, no clear answer when you asked where the money went.
Healthcare and medicines is one of Google's most restricted ad categories. Personalised advertising gets flagged, certain conditions can't be mentioned in copy, and entire campaigns get suspended if the landing page trips a policy.
No call tracking, no form tracking, no GA4 conversion events. You're optimising on clicks and CTR: metrics that don't pay your rent. The only honest question is "how many bookings did this campaign deliver?" and nobody can answer it.
People searching "skin cancer check Bondi" are landing on a generic homepage with eight services and no clear next step. The ad did its job. The page lost the patient.
Everything below is included in your monthly management. No percentage of spend, no upsell for tracking, no extra fee to build the landing page the campaign actually needs.
Campaign strategy tailored to your specialty, suburb, and realistic patient intake capacity
Google Search campaigns built around high-intent keywords, not broad match vanity terms
Google Performance Max campaigns where they actually make sense (not as a default shortcut)
Meta (Facebook and Instagram) campaigns for services where visual demand-generation works
AHPRA-compliant ad copy: every headline, description, and extension reviewed before launch
Medical-specific negative keyword lists to block junk traffic ("free", "bulk billed", "jobs", "near me" where irrelevant)
Conversion tracking properly set up: call tracking, form submissions, and GA4 events wired through
Dedicated landing pages built or audited for each campaign, not just traffic sent to your homepage
Bid management and ongoing optimisation: budgets, match types, audiences, device splits, day-parting
Monthly performance reviews focused on booked appointments and cost per qualified lead, not clicks
Budget pacing and honest recommendations, including when to scale down or pause
Competitor monitoring, who's bidding on your brand, what their offers look like, where the gaps are
Transparent reporting, you see every dollar spent, every campaign, every decision we made
Seen enough? Let’s talk about your practice.
We move quickly but not recklessly. The goal is always to know the copy, tracking, and landing pages are right before you spend a dollar on clicks.
If you have existing campaigns, we audit them, spend, structure, negatives, quality scores, landing pages, and whether your conversion tracking is actually working. If you don't, we skip to strategy. Either way, you get a written summary of what we found.
We agree on campaign structure, budget, target keywords, audience targeting, and conversion goals. We build or refine landing pages for each campaign, write AHPRA-compliant ad copy, and set up proper conversion tracking across calls, forms, and GA4 events.
Campaigns go live with conservative budgets first so we can see what works before scaling. We watch closely in the first two weeks, disapprovals, negative keyword gaps, landing page drop-off, quality score issues, and fix them as they come up.
Every month we review real metrics, cost per booked appointment, cost per qualified lead, which keywords converted, which didn't, and reallocate budget accordingly. You get a transparent report showing exactly what was spent, what worked, and what we're changing next.
Prefer it on its own? Available as the Ads Management programme, starting from $1,000/mo inc. GST.
Google's healthcare and medicines policies are long, specific, and change often. We know which categories require certification, which condition keywords get copy flagged, and which landing page elements trigger policy reviews, because we only run ads for Australian doctors.
Every headline and description gets checked against AHPRA advertising guidelines before it ever goes near Google. No patient testimonials at all, prohibited outright where they touch clinical care. No comparisons we cannot evidence, no misleading outcome statements, you shouldn't have to worry that a paid ad is the thing that triggers a complaint.
We track what actually matters: phone calls that lasted more than 30 seconds, form submissions that came through the portal, GA4 conversion events tied back to the campaign and keyword. If we can't measure it against bookings, we don't report on it.
We charge a flat monthly management fee. We don't make more money when you spend more on ads, which means we have no incentive to pad budgets or chase vanity scale. When the honest answer is "spend less this month", we say it.
We work in your timezone, we know the Australian healthcare market, and your account isn't being handled by a rotating offshore team three layers removed from anyone you can actually talk to.
There are three realistic ways to run paid ads for a medical practice. Here’s how each one actually plays out.
No, you'll learn from disapprovals
Usually no, healthcare is a corner case for generalists
Yes, it's the only category we work in
Your problem, and the risk is on your registration
Rarely, most agencies have never read AHPRA guidelines
Every line reviewed against AHPRA rules before launch
Usually clicks and impressions, no call or form tracking
Often half-configured or tracking the wrong events
Calls, forms, and GA4 events tied to booked appointments
Traffic sent to your homepage
Rarely, usually a paid add-on
Built or audited for every campaign, included
Minimal, junk traffic eats your budget
Generic list, not medical-specific
Medical-specific list, updated monthly from your search terms
Google Ads dashboard, if you have time to read it
Branded PDF with CTR, impressions, and "engagement"
Real dashboard, spend, campaigns, conversions, decisions
None
You're one of many industries
Australian doctors only
Free, plus your time, and the cost of every mistake
Usually 15–20% of ad spend (they profit when you spend more)
Flat monthly fee, no percentage of spend
Whenever you get to it, often "next month"
4–8 weeks from kickoff to live campaigns
Within a week of strategy approval
The honest summary: DIY is viable if you enjoy learning Google Ads in your evenings and can stomach the learning tax. Generalist agencies are set up to run campaigns for plumbers and law firms, then charge you a percentage of spend for the privilege. We’re built for Australian doctors, and the incentives line up.
Google & Meta ads management is part of our Accelerate tier. Pick the path that matches where your practice is right now, we'll do the rest.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.