Done-for-you social media management built specifically for Australian doctors. Planned content calendars, AHPRA-reviewed copy, branded visuals, and multi-platform posting. Your practice shows up consistently without putting your registration at risk.
Brisbane Cardiology · Specialist Clinic
Heart health, plain English. Brisbane CBD.
Bookings via website. General info only, not medical advice.
sydneycardiology.com.au
Social media for medical practices sits in an awkward gap: too specialised for generalist agencies, too risky for DIY. If any of these sound familiar, you are not alone.
Your last post is from eight months ago, it's a slightly awkward clinic photo, and every time you think about the account you feel a small wave of guilt. Meanwhile the practice down the road is posting twice a week.
Stock images, comparative claims, a paraphrased patient story, the kind of content a generalist agency thinks is harmless and the kind AHPRA treats as a notification waiting to happen. You had to quietly take it all down.
Between clinic, admin, and a family, there is no spare hour to plan a content calendar, write captions, design visuals, and schedule posts. Every tool that promises to make it easier still needs you to do the thinking.
Should a vascular surgeon be on TikTok? Does a GP clinic need LinkedIn? Is Instagram still worth it? Most advice online is written for e-commerce brands, not medical practices, and the answer is genuinely different for each specialty.
Strategy, content, visuals, scheduling, moderation, and reporting: handled end to end by people who only work with Australian doctors.
Monthly content calendar, planned in advance, not scrambled together the night before
AHPRA-compliant post copy written by people who actually read the guidelines
Multi-platform management: Instagram, Facebook, LinkedIn, and TikTok where appropriate
Branded visual templates designed for your practice: consistent look, not generic clinic stock photos
Patient education content (general, not personalised) that is safe under AHPRA and genuinely useful
Doctor and team spotlights written in a way that builds trust without crossing AHPRA lines
Monthly engagement, reach, and follower reports, no vanity metrics dressed up as results
Hashtag and audience strategy tuned to your specialty and suburb
Comment monitoring and AHPRA-compliant response templates for common questions
Story and reel content on platforms where short-form video earns reach
Coordination with your practice for timely posts: awareness days, new services, new team members
Direct line to your content lead through the client portal. No ticket queues
Seen enough? Let’s talk about your practice.
No endless onboarding. No agency kickoff calls that lead nowhere. A clear audit, a clear plan, then consistent monthly delivery.
We look at what's live across every platform you're on, what's working, what's quietly breaching AHPRA, and where your competitors are winning attention. You get a short written audit before we touch anything.
We agree on platforms, posting frequency, content themes, visual style, and tone. Then we build a rolling monthly content calendar mapped to your services, your referrers, and relevant awareness days.
We create visuals, write captions, schedule posts, and monitor comments. AHPRA-sensitive responses are handled with pre-approved templates, and anything clinical is routed back to your practice with guidance on how to reply.
Every month we send a clear report covering reach, engagement, follower growth, top posts, and what we learned, then adjust the calendar for the next month. No dashboards you have to log into and interpret yourself.
This service is part of our Accelerate tier
Most social media agencies have never read the AHPRA advertising guidelines. We work exclusively with Australian doctors, so every post is written and reviewed against those rules by default, no comparative claims, no testimonials presented as endorsements, no personalised patient stories dressed up as education.
We build branded templates (colours, typography, iconography) so every post looks like it came from your practice, not from a stock library. No generic smiling-doctor photos, no off-the-shelf templates every other clinic is also using.
Our content focus is general patient education, how a condition works, what to expect from a procedure in general terms, when to see a doctor. This is the AHPRA-safe lane, and it also happens to be the content that builds long-term trust with both patients and referrers.
We will tell you when a platform is not worth your time. LinkedIn often matters more than Instagram for specialists who rely on GP referrals. TikTok is rarely the right fit for most practices. We choose platforms based on your specialty and goals, not because they are trending.
Your content is created, reviewed, and scheduled in Australia by people who understand the local healthcare context, Medicare, referrer networks, state-level awareness campaigns, and the way Australian patients actually search and scroll.
Three real options for running social media as a medical practice. Here is what each one actually looks like in practice.
You read the guidelines once, maybe
Almost never, treats clinics like any other small business
Every post reviewed against AHPRA advertising rules before it goes live
Sometimes, usually with good intent and bad compliance
Yes, and presents them as success stories, a breach in most cases
Never personalised. Education only, general and AHPRA-safe.
Inconsistent, whatever you could pull together between patients
Polished but generic, the same stock-photo style every clinic has
Custom branded templates built for your practice
Bursts of activity, then months of silence
Consistent but often recycled across unrelated clients
Planned monthly calendar, scheduled and delivered on time
Whichever platform you feel guilty about today
All of them, regardless of fit, more platforms means more billable hours
Only the platforms that actually matter for your specialty and referrers
You, at 10pm, hoping nothing clinical was asked
Junior staff with a response template and no medical context
Monitored daily with AHPRA-compliant templates; clinical questions routed to you with guidance
3–6 hours a week on planning, creating, scheduling, and replying
Endless approval loops and email chains before anything ships
A short monthly review call and occasional input on timely posts
"Free" plus hours of clinical time you will not get back
$1.5K–$4K/month with setup fees and per-platform add-ons
Included in Accelerate as part of a full marketing partnership
You are a doctor, not a content strategist
Real estate one week, dentists the next, you the week after
Australian medical practices only
The honest summary: DIY ends in long silences and the occasional compliance scare. Generalist agencies deliver volume but treat your practice like any other small business. We run social media the way a medical-only team should, carefully, consistently, and with AHPRA top of mind.
Branded, AHPRA-safe social media is part of our Accelerate tier. Pick the path that fits where your practice is right now, and stop worrying about what to post.
I need a professional, AHPRA-compliant website live as soon as possible. I don't want to talk to anyone. Just build it.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale: SEO, content, ads, GBP, reputation. I want a team that knows my practice and an ongoing relationship.
Not sure which fits? Just send us a message and we’ll point you in the right direction.