One new GP or allied health partner warmed per week. Personalised intro letters, printed brochures and referral pads, coordinated follow-up calls, and catered lunch-and-learns at referring clinics — all organised and executed for you.
Next lunch-and-learn: Eastside Health Group · Apr 15
Word of mouth only goes so far. Without a deliberate warming programme, your referral network stays flat while competitors build theirs.
New GPs move into your catchment every month. Allied health practices open nearby. Each one is a potential referral source you have never introduced yourself to. Without a system to find and warm them, that pipeline never grows.
Clinic staff are busy with patients. Practice managers are stretched. Writing intro letters, printing brochures, booking lunch-and-learns, and following up six weeks later all require time that your team does not have.
A single drop-in brochure run builds minimal goodwill. GPs make referral decisions based on familiarity and trust built over months. Without a consistent presence and follow-up system, first contact rarely turns into a referral.
Without tracking, you can't see which relationships are growing, which have stalled, or where to focus next. Referral marketing without data is just guesswork dressed up as a plan.
Every item below is included monthly. We handle the research, writing, printing, coordination, and follow-up — you show up to the lunch-and-learns and build the relationships.
4 new GP or allied health partners identified and warmed each month (1 per week)
Personalised introductory letter written in your voice, signed off by you before sending
Custom-designed, AHPRA-compliant practice brochures printed and posted to each new partner
Referral pads printed with your practice details and referral instructions, delivered to partner clinics
Coordinated follow-up call 2–3 weeks after initial outreach to check the materials arrived and offer a visit
Catered lunch-and-learn sessions at referring clinics, organised and catered end-to-end
Ongoing nurture for your existing referral network — seasonal updates, new service announcements, and check-in calls
A live referral partner tracker: who's been contacted, when, what was sent, and their current referral status
Monthly summary of outreach activity, partner responses, and which relationships have progressed to active referrers
Strategic advice on which specialties and allied health disciplines are the highest-value referral sources for your practice type
Seen enough? Let’s talk about your practice.
We follow a proven four-step cycle for every new referral partner, then layer in ongoing nurture for the ones already in your network.
We map your current referral base, identify gaps by specialty and geography, and build a prioritised target list of GPs and allied health practices within your catchment. You review and approve the list before we contact anyone.
We write a personalised intro letter in your voice, design and print AHPRA-compliant brochures and referral pads, and send the full package to each new partner. Every letter is approved by you before it goes out.
We follow up by phone 2–3 weeks after the outreach package arrives, confirm receipt, answer any questions, and offer a clinic visit or catered lunch-and-learn. We handle all the logistics, scheduling, and catering for the session.
Partners who move to active referrers enter an ongoing nurture cycle: quarterly check-ins, new service announcements, seasonal health topic letters, and annual relationship reviews. You receive a monthly summary of all activity and referral partner status.
This service is part of our Accelerate tier
Our co-founder is a practicing Australian doctor. She has received referral letters, attended lunch-and-learns, and made referral decisions herself. That perspective shapes everything we write and every outreach sequence we design.
Every letter, brochure, and referral pad goes through AHPRA advertising guideline review before it is printed or posted. No testimonial-style claims, no misleading outcome statements, no risk to your registration from something we produced.
You get a live referral partner tracker. Who has been contacted, when, what was sent, how they responded, and whether they have sent referrals. Most practices have never had this level of visibility into their referral network before.
Writing, printing, posting, calling, booking the rooms, ordering the catering, sending confirmation. We coordinate all of it. Your only job is to attend the lunch-and-learn and have the conversation.
We work exclusively with Australian medical practices. We know the Medicare landscape, the specialist referral pathways, and the relationships between GP and specialist that drive patient flow in this country.
There are a few ways to build a referral network. Here's how each one plays out for a busy specialist practice.
Sporadic, squeezed between patients
Depends on the rep's availability and motivation
1 new partner per week, every week, tracked
Generic template, if it gets written at all
Usually templated, not written in your voice
Written in your voice, approved by you before sending
Your risk — most doctors haven't read the ad guidelines
Medical reps typically don't know AHPRA rules
Every item reviewed against AHPRA guidelines before use
A spreadsheet that stops being updated after month two
Sometimes, usually not shared with you in real time
Live tracker: contact date, materials sent, referral status
Your practice manager's time, often deprioritised
Usually yes, but limited to their schedule
Fully coordinated: logistics, catering, confirmation handled
Rarely, one visit and done
Periodic drop-ins if they remember
Structured nurture cycle: check-ins, updates, annual reviews
None — you're doing it yourself
Verbal updates, no systematic reporting
Monthly written report on every outreach activity and outcome
Separate effort, uncoordinated
A silo — no connection to your website or SEO
Integrated: referral landing pages, shared tracking, one team
Doesn't — your time is the ceiling
Only if you pay for more rep time
Target list grows with your practice, no extra admin for you
The honest summary: ad hoc visits build some goodwill but rarely compound into a reliable referral stream. Medical reps can work but they operate independently, often without AHPRA awareness or integration with your digital presence. A coordinated programme that tracks every touchpoint and follows a consistent nurture cycle is the only approach that actually builds the referral network over time.
Any specialist practice that relies on GP-initiated referrals — gastroenterologists, cardiologists, dermatologists, orthopaedic surgeons, neurologists, psychiatrists, allied health (physiotherapy, psychology, dietetics, podiatry). Also benefits specialist GPs who want more referrals from GP colleagues, and allied health practices wanting referrals from GPs and other allied health disciplines.
We coordinate everything on your behalf. We write the letters, print and post the collateral, make the follow-up calls, and organise the lunch-and-learns. You review and approve each letter before it goes out, and you attend the in-person sessions. Everything else is handled by us.
We map your catchment area by geography and specialty, cross-reference with Medicare provider data and clinic directories, and build a prioritised target list weighted towards practices with high patient volumes and the right referral pathways for your specialty. You review and approve the list before we contact anyone.
It explains your specialty, the conditions you treat, how to make a referral, your contact details, and your location. It does not include patient testimonials, before-and-after comparisons, claims about outcomes, or anything that reads as advertising a health benefit. Our co-founder is a doctor who reviews every piece of collateral against the current AHPRA advertising guidelines before it goes to print.
A lunch-and-learn is a short education session held at a referring clinic during their lunch break. You present a clinical topic relevant to the GPs in the room — typically 20–30 minutes — and provide catered lunch. We handle the scheduling, coordinate with the clinic, confirm attendees, arrange catering, and send reminders. You arrive, present, and have the conversation. We target one or two per month depending on the opportunities in your network.
Referral relationships take time to build. Most practices see the first new referrals from newly warmed partners within 6–12 weeks of initial contact. A meaningful uplift in total referral volume typically takes 3–6 months of consistent outreach and nurture. We are transparent about this timeline — anyone promising faster results is overstating what relationship-based marketing can do.
We track all outreach activity and partner status in a live tracker you can access at any time. Connecting outreach activity to actual referral volume requires you to track incoming referrals at your end (which we help you set up a simple process for). We combine both data sets in the monthly report so you can see what is working.
GP/Allied Health Warming can be added to Growth as a standalone add-on at $1,500/mo inc. GST. It is also included in the Accelerate tier alongside ads management and social media marketing. If you are on Launch, you would need to be on Growth or above to add it.
Yes. We start with an audit of your existing referral relationships, document who you know and how active they are, and build your target list around the gaps. Existing warm contacts move into our nurture sequence — regular check-ins, new service updates, and lunch-and-learn invitations — so the relationships stay active and keep generating referrals.
We handle printing and posting. Brochures and referral pads are printed to your approved design, posted directly to each target clinic with the personalised cover letter. Printing and postage costs are included in the monthly fee — there are no per-item charges.
GP/Allied Health Warming is available as an add-on to Growth or as part of Accelerate. Pick the path that fits your practice and we'll start building your referral pipeline.
Pick the path that matches what you actually need. No pressure, no upselling, just the option that fits.
I need a professional, AHPRA-compliant website live as soon as possible. I don't want to talk to anyone. Just build it.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale: SEO, content, ads, GBP, reputation. I want a team that knows my practice and an ongoing relationship.
Not sure which fits? Just send us a message and we’ll point you in the right direction.