One new GP or allied health partner warmed per week. Personalised intro letters, printed brochures and referral pads, coordinated follow-up calls, and catered lunch-and-learns at referring clinics, all organised and executed for you.
Next lunch-and-learn: Eastside Health Group · Apr 15
Word of mouth only goes so far. Without a deliberate warming programme, your referral network stays flat while competitors build theirs.
New GPs move into your catchment every month. Allied health practices open nearby. Each one is a potential referral source you have never introduced yourself to. Without a system to find and warm them, that pipeline never grows.
Clinic staff are busy with patients. Practice managers are stretched. Writing intro letters, printing brochures, booking lunch-and-learns, and following up six weeks later all require time that your team does not have.
A single drop-in brochure run builds minimal goodwill. GPs make referral decisions based on familiarity and trust built over months. Without a consistent presence and follow-up system, first contact rarely turns into a referral.
Without tracking, you can't see which relationships are growing, which have stalled, or where to focus next. Referral marketing without data is just guesswork dressed up as a plan.
Every item below is included monthly. We handle the research, writing, printing, coordination, and follow-up. You show up to the lunch-and-learns and build the relationships.
4 new GP or allied health partners identified and warmed each month (1 per week)
Personalised introductory letter written in your voice, signed off by you before sending
Custom-designed, AHPRA-compliant practice brochures printed and posted to each new partner
Referral pads printed with your practice details and referral instructions, delivered to partner clinics
Coordinated follow-up call 2–3 weeks after initial outreach to check the materials arrived and offer a visit
Catered lunch-and-learn sessions at referring clinics, organised and catered end-to-end
Ongoing nurture for your existing referral network: seasonal updates, new service announcements, and check-in calls
A live referral partner tracker: who's been contacted, when, what was sent, and their current referral status
Monthly summary of outreach activity, partner responses, and which relationships have progressed to active referrers
Strategic advice on which specialties and allied health disciplines are the highest-value referral sources for your practice type
Seen enough? Let’s talk about your practice.
We follow a proven four-step cycle for every new referral partner, then layer in ongoing nurture for the ones already in your network.
We map your current referral base, identify gaps by specialty and geography, and build a prioritised target list of GPs and allied health practices within your catchment. You review and approve the list before we contact anyone.
We write a personalised intro letter in your voice, design and print AHPRA-compliant brochures and referral pads, and send the full package to each new partner. Every letter is approved by you before it goes out.
We follow up by phone 2–3 weeks after the outreach package arrives, confirm receipt, answer any questions, and offer a clinic visit or catered lunch-and-learn. We handle all the logistics, scheduling, and catering for the session.
Partners who move to active referrers enter an ongoing nurture cycle: quarterly check-ins, new service announcements, seasonal health topic letters, and annual relationship reviews. You receive a monthly summary of all activity and referral partner status.
Prefer it on its own? Available as the GP/Allied Health Warming programme, starting from $1,500/mo inc. GST.
Our co-founder is a practicing Australian doctor. She has received referral letters, attended lunch-and-learns, and made referral decisions herself. That perspective shapes everything we write and every outreach sequence we design.
Every letter, brochure, and referral pad goes through AHPRA advertising guideline review before it is printed or posted. No patient testimonials at all, prohibited outright where they touch clinical care. No unsubstantiated outcome statements, no risk to your registration from something we produced.
You get a live referral partner tracker. Who has been contacted, when, what was sent, how they responded, and whether they have sent referrals. Most practices have never had this level of visibility into their referral network before.
Writing, printing, posting, calling, booking the rooms, ordering the catering, sending confirmation. We coordinate all of it. Your only job is to attend the lunch-and-learn and have the conversation.
We work exclusively with Australian medical practices. We know the Medicare landscape, the specialist referral pathways, and the relationships between GP and specialist that drive patient flow in this country.
There are a few ways to build a referral network. Here's how each one plays out for a busy specialist practice.
Sporadic, squeezed between patients
Depends on the rep's availability and motivation
1 new partner per week, every week, tracked
Generic template, if it gets written at all
Usually templated, not written in your voice
Written in your voice, approved by you before sending
Your risk, since most doctors haven't read the ad guidelines
Medical reps typically don't know AHPRA rules
Every item reviewed against AHPRA guidelines before use
A spreadsheet that stops being updated after month two
Sometimes, usually not shared with you in real time
Live tracker: contact date, materials sent, referral status
Your practice manager's time, often deprioritised
Usually yes, but limited to their schedule
Fully coordinated: logistics, catering, confirmation handled
Rarely, one visit and done
Periodic drop-ins if they remember
Structured nurture cycle: check-ins, updates, annual reviews
None, because you're doing it yourself
Verbal updates, no systematic reporting
Monthly written report on every outreach activity and outcome
Separate effort, uncoordinated
A silo, with no connection to your website or SEO
Integrated: referral landing pages, shared tracking, one team
Doesn't, because your time is the ceiling
Only if you pay for more rep time
Target list grows with your practice, no extra admin for you
The honest summary: ad hoc visits build some goodwill but rarely compound into a reliable referral stream. Medical reps can work but they operate independently, often without AHPRA awareness or integration with your digital presence. A coordinated programme that tracks every touchpoint and follows a consistent nurture cycle is the only approach that actually builds the referral network over time.
GP/Allied Health Warming is available as an add-on to Growth or as part of Accelerate. Pick the path that fits your practice and we'll start building your referral pipeline.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.