You want better rankings, but you do not want to throw away a website you are happy with. You do not have to. We rebuild it on a fast, clean foundation that keeps your brand, your look and your words, then fix the hidden performance and technical SEO debt that is quietly holding you back. Free as part of your SEO plan.
Illustrative audit. We keep the site you like and rebuild what patients never see: the technical foundation Google and AI search actually score you on.
Your website looks fine to you. It probably looks fine to your patients. But Google and AI search score the parts nobody sees, and that is usually where the damage is.
Your site loads on your office wifi and reads well on your laptop, so it feels healthy. Meanwhile it is scoring 30-something on mobile performance, missing every piece of medical schema, and shedding patients who bounce before it even loads on a phone. The problems are invisible from the front seat.
Wix, Squarespace, GoDaddy, and bloated WordPress themes bury your content under megabytes of scripts, render-blocking code, and unused CSS. You cannot edit the meta tags, the schema does not exist, and Core Web Vitals are failing. No amount of content fixes a broken foundation.
Most agencies will happily take a monthly retainer to optimise a site they cannot properly fix, because they do not build websites. They tune what little they can reach and quietly work around the broken foundation, while billing you for the privilege.
You paid for this site. You like how it looks. The idea of starting over from a blank page and losing your content, your domain authority, or your Google reviews is enough to make you leave it broken. So it stays broken, and the bookings keep going to the practice down the road.
We do not hand you a template and tell you to start over. We rebuild your existing site on our fast, SEO-ready foundation, preserving your brand and content, then fix the technical debt underneath.
Full migration of your existing content: every service page, condition page, doctor bio, and article moves across. Nothing is lost.
Your brand preserved: same logo, colours, and visual identity, or a light refresh if it feels dated. It still looks like you.
Rebuilt on a fast, modern foundation: clean code and proper hosting, so pages load in around a second instead of five.
Core Web Vitals fixed: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift brought into the green, on mobile and desktop.
Medical schema markup built in: Physician, MedicalBusiness, MedicalProcedure, FAQPage, and BreadcrumbList structured data on every relevant page, validated properly.
Every technical SEO issue resolved: crawl errors, broken links, redirect chains, canonical problems, orphaned pages, and index bloat cleaned up in the rebuild.
Images optimised and compressed: modern formats and correct sizing, so a 6MB page becomes well under 1MB without looking any different.
Meta titles and descriptions rewritten for every page, tuned to what patients in your catchment actually search.
Mobile-first and accessible: passes Google mobile-friendly checks and meets accessibility standards most page-builder sites quietly fail.
301 redirects mapped one-to-one: every old URL points to its new home, so you keep the rankings and link equity you have already earned.
Domain, email, and Google reviews untouched: your domain stays yours, your reviews stay attached, your inbox keeps working. We just point it at the better site.
Then ongoing SEO on top: once the foundation is solid, the weekly content, Local Pack, and AI search work in your plan finally has something to compound on.
Seen enough? Let’s talk about your practice.
The parts of your site that matter to you and your patients stay. The broken foundation underneath gets rebuilt properly.
Logo, colours, fonts, and overall feel carry across untouched, or get a light polish if you ask. Patients will not notice a jarring change; they will notice it loads faster.
Every service page, condition explainer, doctor bio, and blog post migrates over. Years of content you paid for is preserved, not deleted.
Same domain, one-to-one 301 redirects, and preserved link equity mean you keep the search rankings and authority you already have. Reviews and email stay put too.
Page speed, Core Web Vitals, schema markup, crawlability, redirects, image weight, and mobile performance: the technical layer Google and AI search actually score you on.
You see exactly what is broken before we touch anything, and your current site stays live the entire time. We only switch the domain over once the new build is signed off.
We crawl your current site, run performance and Core Web Vitals tests, check schema and mobile-friendliness, and pull your Search Console history. You get a plain-English report of every hidden problem and what it is costing you in rankings and bookings. No obligation.
We migrate your content and brand onto our fast, SEO-ready platform, fix every technical issue from the audit, build in medical schema, optimise images, and rewrite meta tags. Your existing site stays live and untouched the whole time.
You review the rebuilt site on a private preview link and sign off. Then we map one-to-one 301 redirects, point your domain at the new build, and monitor Search Console to make sure rankings hold through the switch. No downtime, no lost URLs.
With a solid foundation in place, the weekly content, Local Pack work, and AI search optimisation in your plan finally has something to build on. This is the point where SEO on a broken site would have plateaued, and yours starts moving instead.
Growth + Search is $700/mo, inc. GST, for any practice size.
Because we build the website ourselves, we can fix problems an SEO-only agency can only work around. Slow foundation, missing schema, unfixable page-builder bloat. We rebuild it properly instead of billing you to tune around it.
No more your web guy blaming your SEO guy and both blaming your host. The rebuild and the SEO are the same team on the same plan, so nothing falls through the cracks between vendors.
The biggest fear with a rebuild is tanking the rankings you already have. We map every old URL to its new home with one-to-one 301 redirects and watch Search Console through the cutover, so equity carries forward instead of evaporating.
We only work with Australian doctors. The rebuild uses proper medical schema, and any content we touch is reviewed against AHPRA advertising guidelines: no testimonials as endorsements, no comparative or misleading outcome claims.
Your site handles patient enquiries and form submissions. Everything runs in Australia, Privacy Act and APP 8 compliant, not routed through whichever overseas host is cheapest this month.
Three ways to approach an existing website you want to rank better. Here is what each actually costs you.
Kept, but stuck on a foundation that caps how far it can rank
Often rewritten or dropped: years of pages you paid for, gone
Fully migrated and preserved, then given a foundation that lets it rank
Unchanged, along with every hidden problem
Usually replaced with a new template, whether you liked yours or not
Kept as-is, or lightly refreshed only if you ask
Cannot be properly fixed on a bloated page-builder foundation
Fixed, but you had to lose the site you liked to get there
Fixed in the rebuild, while keeping the site you liked
Bolted on where the platform allows, worked around where it does not
Built in, at the cost of a full restart
Built in from day one, without the restart
Safe, but stagnant
At risk: botched migrations tank rankings all the time
Protected with one-to-one 301s and Search Console monitoring
Monthly SEO fee for capped results on a broken base
A separate build fee on top of your SEO retainer
Free with your Growth or Accelerate plan, no separate build fee
The honest summary: doing SEO on a broken foundation caps your results and quietly wastes the fee. Starting from scratch fixes the foundation but makes you lose the site you liked. A rebuild is the only option that keeps your brand, content, and rankings while fixing the debt underneath, and with us it is included, not an extra invoice.
You do not have to choose between the site you like and the rankings you want. See exactly what is holding your current site back, then decide. The rebuild is included with your SEO plan when you are ready.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.