Local SEO built specifically for doctors and medical practices across Melbourne, Victoria. AHPRA-reviewed content, medical schema that actually validates, real Google Business Profile and Local Pack work for suburbs like Carlton, South Yarra, Brunswick, Richmond, and honest monthly reports tied to bookings, not vanity metrics.
The SEO industry has earned its reputation the hard way. If any of these sound familiar, you are paying for activity instead of patients through the door.
Patients across Melbourne type your exact specialty plus their suburb, Carlton and South Yarra, and land on a competitor three streets away, or worse, a directory site that does not even know you exist. Your name shows up on page two, if at all.
The three practices in the map results at the top of a "doctor Melbourne" search get the lion's share of the clicks. If your Google Business Profile is unclaimed, mis-categorised, or neglected, you are handing those Melbourne patients to whoever bothered to optimise theirs.
You signed a 12-month contract, got a PDF audit, paid for six months, and never saw a single meaningful move on Google. When you asked what was happening, you got screenshots of impressions and a lot of words like 'authority' and 'trust signals'.
Someone dropped AI-generated service pages onto your site with no clinical nuance, no AHPRA review, and no understanding of what your patients actually ask. It reads like every other practice because it was written the same way.
Everything below is included every month. No ‘local SEO add-on’, no ‘content package’ upsell, no surprise invoices for schema markup.
Specialist keyword research: what Melbourne patients actually type into Google for your specialty, suburbs, and conditions (not generic industry lists)
Google Business Profile and Local Pack optimisation, categories, services, Q&A, posts, and review response strategy to compete in the Melbourne Maps 3-pack
Suburb-level service pages targeting how patients across Melbourne — Carlton, South Yarra, Brunswick, Richmond and beyond — actually search
Full on-page optimisation: titles, meta descriptions, headings, internal structure, and content hierarchy tuned for every indexable page
Technical SEO audit and fixes: crawl errors, broken links, redirect chains, canonical issues, orphaned pages, and index bloat resolved upfront
Schema.org medical markup: Physician, MedicalBusiness, MedicalProcedure, FAQPage, and BreadcrumbList structured data on every relevant page
Monthly AHPRA-reviewed content writing, new service pages, condition explainers, and patient education articles written by people who understand medicine and medical advertising rules
Internal linking strategy, proper topic clusters and pillar structure so Google understands what your site is an authority on
Core Web Vitals tuning, LCP, INP, and CLS monitored and fixed whenever they drift (page speed is a confirmed ranking factor)
Backlink monitoring, we watch for toxic links and disavow where needed. No PBNs, no link farms, no paid placements, no spammy directories. White-hat only.
Live client portal, your private dashboard with real-time GA4 traffic, GSC ranking trends, Melbourne Local Pack impressions, and booking form conversions. Not a quarterly PDF report. You log in any time and see exactly where you stand.
Monthly changelog inside the portal, every page edit, every new article, every schema fix and every GBP update logged in plain English so you know exactly what we did this month
AI search citation tracking, we monitor whether your practice is being cited by ChatGPT, Perplexity, Google AI Overviews and Gemini for the queries that matter. Most agencies do not even know this surface exists. We track it monthly inside your portal.
Competitor tracking, we watch the other clinics in your Melbourne catchment so you know who is gaining ground and why
30-minute monthly review call, we walk you through what moved, what did not, and exactly what is planned for next month
Seen enough? Let’s talk about your practice.
SEO is a compounding game. The first month is foundation work, boring but essential. From month two onwards the content cadence starts, and the results compound.
We pull your Search Console history, crawl your site, analyse your top Melbourne competitors, and build a keyword map covering your specialties, procedures, conditions, and catchment suburbs. You get a written audit with every issue found and a clear priority order.
We fix the foundation first: crawl errors, schema gaps, meta tags, internal links, Core Web Vitals, orphaned pages. We claim and clean up your Google Business Profile, then optimise existing service and condition pages so they match what patients are searching for.
Every month we write new AHPRA-reviewed pages targeting real patient questions, condition explainers, procedure pages, and Melbourne suburb-level service pages. Everything goes through clinical review before publication.
Every month you get a transparent report covering what ranked, what moved, what slipped, and what we are doing about it. We tell you what is not working just as clearly as what is, and we adjust the plan based on real data.
This service is part of our Growth tier
We work exclusively with Australian doctors and medical practices. We know the specialties, the procedures, the regulations, and the patient language. A generalist agency is learning your industry on your dime, we already know it.
Melbourne patients research their doctors carefully before booking. Your website is usually the deciding factor between an enquiry and a scroll-past. We are an Australian-owned, Melbourne-based team and we do SEO for Melbourne practices with local intent in mind, no offshore keyword lists, no US marketing playbooks shoe-horned onto local practices.
Every piece of content we publish is written with AHPRA advertising guidelines in mind. No testimonials presented as endorsements, no comparative claims, no misleading outcome language. We will not ship a page that puts your registration at risk to chase a keyword.
Search in 2026 is not ten blue links anymore. It is the Local Pack, AI Overviews, People Also Ask, "near me" results, and featured snippets all competing for attention. We structure your content and schema so you are eligible to appear across every surface a Melbourne patient sees, not just classic organic.
Our monthly reports include the things that slipped, the experiments that did not pan out, and the keywords we are struggling with. Nobody wins every month. Agencies that hide their losses are also hiding the work, we would rather you trust the wins because you have seen the losses.
Everything runs onshore. If we are doing SEO on a website that handles patient enquiries and form submissions, that data needs to stay in Australia, Privacy Act and APP 8 compliant. Most overseas SEO agencies route analytics, tracking, and form data through wherever is cheapest.
Three real options for medical SEO in Melbourne. Here is what each one actually costs you, in time, money, regulatory risk, and results.
Guesses based on what sounds right, or whatever an AI tool spits out, no local intent, no specialty nuance
Outsourced overseas to someone who has never heard of your specialty and does not know an Australian suburb from a Canadian one
Medical-only keyword research tuned to your specialty, procedures, conditions, and your actual Melbourne catchment
Ignored, or a Google Business Profile you set up once and forgot about
Treated as a separate upsell called "Local SEO"
Google Business Profile and Local Pack strategy for Melbourne included from day one
ChatGPT drafts at 11pm between patients, no AHPRA review, no clinical accuracy check
Junior copywriter with no medical background, briefed in a template, reviewed by nobody
Written with clinical and AHPRA review before publication, built around real patient questions
Nonexistent, AI builders and page builders skip it entirely
Bolted on later as a paid add-on, usually just generic LocalBusiness
Physician, MedicalBusiness, MedicalProcedure, FAQPage, built in from day one, validated properly
Not on your radar, pages are not structured for extractive answers
Most agencies still think SEO is ten blue links in 2026
Content and schema structured to be eligible for AI Overviews, People Also Ask, and featured snippets
Nothing, you check your rankings once, panic, and close the tab
Vanity metrics, impressions, keyword counts, domain authority scores that mean nothing
Real KPIs, qualified organic sessions, booking conversions, Local Pack impressions, keywords in striking distance
Months or years, if ever, you will give up before it works
Promises of "quick wins in 30 days" that never materialise
3–6 months for meaningful movement. We tell you this upfront. SEO that moves in 30 days is usually not real.
Your problem, and a regulatory risk
Never read the guidelines, will happily publish a page that breaches them
Every page reviewed against AHPRA advertising rules before it ships
Free in cash, thousands in lost clinical hours and missed bookings
$2K–$5K/month on a 12-month lock-in, with unclear deliverables
Flat monthly fee as part of Growth tier. Month-to-month. Cancel anytime.
The honest summary: DIY SEO for a medical practice is a second job you do not have time for. Traditional agencies charge specialist rates for generalist work and hide behind vanity metrics. We are specialists who only work with doctors, and we report the real numbers, wins and losses included.
Pick the path that fits where your practice is right now. Medical SEO is part of our Growth tier, built on top of a Launch website foundation. Book a call and we will tell you honestly what it will take to move you up.
I need a professional, AHPRA-compliant website live as soon as possible. I don't want to talk to anyone. Just build it.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale: SEO, content, ads, GBP, reputation. I want a team that knows my practice and an ongoing relationship.
Not sure which fits? Just send us a message and we’ll point you in the right direction.