Most of a practice’s reputation is built online, but not all of it. Brochures, booklets, name cards, referral pads and signage are what a referrer and a patient physically hold. We design them from the same brand as your website, so the practice looks like one organisation rather than three.
The website was built by one supplier, the referral pad came from a print shop, and the signage was done when the clinic opened. Three different logos, three different colours, one confused impression.
A specialist who wants referrals needs to be easy to refer to. If a GP has to search for your fax number or your intake form, the referral goes to whoever is easier.
AHPRA advertising guidelines apply to print exactly as they apply to a website. Testimonials on a waiting room poster or a claim on a handout carry the same risk, and print is harder to quietly correct later.
The designer who made the original artwork has moved on and nobody has the source file, so every reprint starts again from a low-resolution PDF.
Practice brochures and booklets, from a single-fold leaflet to a multi-page procedure guide
Name cards and letterhead for each practitioner
Referral pads and referral forms, laid out so a GP can complete them quickly
Clinic signage artwork, from reception and wayfinding through to window graphics
Patient handouts and pre-appointment instructions for your common procedures
Appointment cards that carry your booking link and QR code
Waiting room and reception collateral, including QR codes that point at your booking flow
Print-ready artwork with correct bleed and colour profiles, ready to send to any printer
Editable source files and exported assets, all owned by you
Seen enough? Let’s talk about your practice.
If we built your website, the logo, palette and type system already exist and the print simply extends them. If you came with an existing brand, we work from what you have.
A specialist chasing referrals needs different pieces to a GP clinic opening its doors. We look at how patients and referrers physically reach you and design for that, rather than producing a standard pack.
Every claim, testimonial and before-and-after decision on print goes through the same advertising review we apply to your website, by a practising doctor.
Correct bleed, correct colour profile, packaged and ready for your printer. You keep the editable source files, so reprints and small changes never start from scratch.
Prefer it on its own? Available as the Physical Marketing Materials programme, starting from $1,000 one-off, inc. GST.
Because the same team designed your site, the referral pad and the signage are drawn from the same palette and type system rather than approximated from a screenshot.
Print is harder to correct after the fact than a web page. Our co-founder is a practising doctor and reviews the advertising claims before anything goes to a printer.
QR codes and short links point at the booking flow and forms we built, so a card handed across reception ends in an enquiry you can actually track.
Editable source files and exported assets are yours outright. Any printer can produce them, and you are not tied to us for a reprint.
Approximated by eye
Good, if given the brand files
Same brand system as the site
None
Rarely offered
Reviewed by a practising doctor
Locked in a template account
Sometimes extra
Yours outright
Usually not
Not their remit
QR and links into your booking flow
Physical marketing works best alongside a site and brand we already maintain. If you have not built with us yet, start with the website and brand and add print once there is something for it to match.
Referral pads, signage and print drawn from the same brand as your website, reviewed against AHPRA guidelines. Pick the path that fits where your practice is right now.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.