Custom websites for dermatologists and their teams across Melbourne, Victoria. AHPRA-compliant, optimised for local search from Carlton, South Yarra, Brunswick, Richmond, and shaped around how dermatologist patients find and book care. Live in 7 business days, with a working preview before you commit.
A dermatology practice has particular pressures a generic clinic template ignores. If any of these sound familiar, your website is working against you.
Patients split into two very different journeys: medical (a suspicious mole, persistent eczema, psoriasis, acne, a skin cancer check) usually prompted by a GP, and cosmetic (they self-refer and shop around). They want to know your medical scope, whether you do skin cancer surveillance or paediatric skin, and how quickly they can be seen for something worrying.
A GP referral is needed for a Medicare rebate on medical dermatology consults, and urgency varies enormously between a routine rash and a possible melanoma. Cosmetic work is self-referred and privately paid, so the site typically needs to keep the medical and cosmetic streams clearly separated in both navigation and booking. A generic site leaves patients and referrers guessing, so the wrong enquiries come in and the right ones go elsewhere.
No schema markup, no proper page structure, no clean URLs. Even if you invest in SEO later, you're building on sand, and every "dermatologist skin cancer check" search in Melbourne goes to a competitor.
Dermatology sits directly under AHPRA cosmetic advertising scrutiny. Before-and-after images are heavily restricted and must not be used to imply guaranteed results, testimonials about the service are prohibited under the National Law, and cosmetic procedures cannot be trivialised, glamourised or marketed to minors. Medical claims must be accurate and non-misleading. One wrong word and you're facing a notification. You need a partner who actually knows the rules for your specialty.
Everything below is included in every build. No upsells, no surprises, no ‘starter package’ with the important parts ripped out.
Coded from scratch, no themes, no page builders, no templates, fully customisable
Service and condition pages written around the questions dermatologist patients actually ask, AHPRA-reviewed and structured the way Google expects
A clear referrals, fees and booking section that reflects how patients reach a dermatology practice, so the right enquiries come through
Doctor and team bio pages with qualifications, subspecialty interests, and professional photography guidance
Custom logo and brand identity design, colours, typography, and visual style tailored to your practice (or we refine your existing brand)
Custom AI-generated imagery for service and condition pages, polished, on-brand visuals without an expensive photoshoot
Invisible schema markup on every page so Google understands exactly what your practice does
Online enquiry, appointment, and referral forms, including patient file uploads (scans, referrals, ID), all stored in Sydney. Australian Privacy Act and APP 8 compliant. Never sent overseas
Your own client portal to view form submissions and request changes anytime
Lightning-fast mobile performance (90+ Google Lighthouse scores). Page speed is a confirmed Google ranking factor
SSL security, Sydney-edge hosting, and 99.99% uptime. Your website and patient data stay onshore
Google Analytics 4 and Search Console wired up day one
Unlimited free copy, image, and content edits for the life of your plan (plus up to 2 full design revisions during your build)
Seen enough? Let’s talk about your practice.
We’ve removed the part where you wait two weeks for an agency to schedule a kickoff call. Our pipeline is automated where it should be, and human where it matters.
Fill out a short intake form, your subspecialty interests, your locations, your referral and billing setup, your tone. No back-and-forth scheduling, no sales calls. Start the moment you're ready.
Our AI-assisted pipeline drafts your site, then a human reviewer polishes copy, layouts, and AHPRA compliance for your specialty. You see a real, working preview (not a mockup) before you pay anything.
Request changes through your client portal, unlimited copy tweaks, image swaps, and content edits, plus up to 2 full design revisions if you want a different direction. No emails lost in inboxes.
We migrate your domain, set up email forwarding, submit to Google, and your new site goes live. You keep ownership of everything.
On Growth and Accelerate
The site must cleanly separate medical dermatology from cosmetic services so patients self-select correctly, present skin-cancer and medical pathways with appropriate seriousness, and handle any cosmetic content within strict AHPRA advertising limits rather than as a hard sell.
We work exclusively with Australian doctors. We know AHPRA, we know what patients search, and we know what converts an enquiry into a booking, and how that differs by specialty.
Melbourne patients research their doctors carefully before booking. Your website is usually the deciding factor between an enquiry and a scroll-past. We’re an Australian-owned team and we build for Melbourne practices nationally, no offshore handoffs, no US marketing playbooks shoe-horned onto local practices.
Dermatology sits directly under AHPRA cosmetic advertising scrutiny. Before-and-after images are heavily restricted and must not be used to imply guaranteed results, testimonials about the service are prohibited under the National Law, and cosmetic procedures cannot be trivialised, glamourised or marketed to minors. Medical claims must be accurate and non-misleading. Every page is reviewed against these rules before it goes live, so your registration is never the thing at risk.
Patient enquiries and form submissions are stored in Sydney and never leave Australia. That keeps you compliant with the Australian Privacy Act 1988 and APP 8 (cross-border disclosure), most overseas-hosted clinic websites quietly breach this every day.
Your domain stays in your name. Your content, copy, photos, and source code are yours, exportable on request. The forms, secure file uploads, email automation, and client portal run on our managed Australian infrastructure, which is why everything just works without you touching a server.
You have three real options. Here’s what each one actually costs you, in time, money, and risk.
Hours every week, prompting AI builders, rewriting outputs, fixing layouts, learning tools, chasing updates
2–4 weeks of meetings, briefs, revisions, and email chains before anything ships
A 5-minute intake form. We handle everything else.
You and an AI chatbot, squeezed between patients, after hours, with no AHPRA review
A junior copywriter with no medical background, then sent to you for rewrites
We do, AHPRA-reviewed, written for how dermatologist patients search, ready to publish
A generic template that treats a psychiatry practice, a GP clinic and a physio the same way
The same 3 layouts reused with a different logo, no grasp of your referral or billing model
Structured around how a dermatology practice actually takes referrals, bookings and enquiries
AI builders skip the invisible parts, schema markup, semantic HTML, canonical tags, internal linking. Even if it looks fine, Google can't read it properly
Usually bolted on after launch as a paid add-on, and rarely done properly
Schema markup, clean URLs, semantic structure, Core Web Vitals, built into every page from day one
Your problem. AI builders don't know AHPRA exists. One wrong testimonial and you're facing a notification
Usually an afterthought, most agencies have never read the AHPRA guidelines
Every page reviewed against AHPRA advertising rules for your specialty before it goes live
Wherever your form plugin sends it, usually the US or Europe, often without you realising
Tokyo (Resend), Virginia (AWS US-East), or wherever the cheapest tier lives
Sydney only. Privacy Act and APP 8 compliant by design.
$20–$50/mo for the AI builder + 5–10 hours/week of your time = thousands in lost clinical revenue
$15K–$30K upfront, then $500–$2K/month for changes
Flat monthly fee. No setup cost. Cancel anytime.
"I'll finish it next weekend", six months later, still half-done and still not ranking
8–16 weeks from kickoff to launch
7 business days from intake form to live website
The honest summary: DIY is free until you count the clinical hours you’re losing. Traditional agencies do the work, but they were built for a different decade, slow, expensive, and not specialised in healthcare. We’re built for doctors who’d rather be seeing patients.
We’ll build a real, working preview of your new site within 5 business days. No commitment, no pressure, no credit card. If you don’t love it, you walk away, and we’ll even send you the design files.
I need a professional, AHPRA-compliant website live as soon as possible. I don't want to talk to anyone. Just build it.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale: SEO, content, ads, GBP, reputation. I want a team that knows my practice and an ongoing relationship.
Not sure which fits? Just send us a message and we’ll point you in the right direction.