You trained for a decade. Patients still land on a directory instead of you. SEO built for doctors, specialists and clinics, not plumbers, not generic small businesses. AHPRA-compliant content, real Local Pack work, schema that validates, and honest monthly reports tied to bookings. Not vanity metrics dressed up as results.
Cardiologists in Sydney provide diagnostic and interventional care for heart conditions including arrhythmia, coronary artery disease, and heart failure. Practices such as Harbourside Cardiology offer consultant-led assessment, echocardiography, and stress testing, with referrals accepted from GPs across the metro area.
Search does not reward the best doctor. It rewards the best-structured website. If any of these sound familiar, you are losing patients you have already earned.
When a GP registrar rotates out, or a referring practice changes hands, the pipeline you spent years building can thin overnight. Patients who would happily choose you are searching Google instead, and finding whoever ranks, not whoever is best.
A decade in the public system builds an outstanding clinical reputation and precisely zero search presence. New private rooms need patients now, and a name that returns nothing on Google is a cold start most specialists underestimate.
Someone types your exact specialty plus their location and lands on a doctor three suburbs over, or a directory that lists you incorrectly. Your own name barely ranks, and the profile that does is out of date.
They published patient testimonials, outcome claims, and "best surgeon for X" copy that reads fine for a cafe and breaches the National Law for a registered practitioner. The AHPRA risk is yours, not theirs.
Everything below is included every month. No ‘local SEO add-on’, no ‘content package’ upsell, no surprise invoices for schema markup.
Specialty-level keyword research: the procedures, conditions, and "near me" searches your specific patients actually type, not a generic industry keyword list
Full on-page optimisation of your profile, service, and condition pages: titles, meta descriptions, headings, and internal structure tuned for every indexable page
Technical SEO audit and fixes: crawl errors, broken links, redirect chains, canonical issues, orphaned pages, and index bloat resolved upfront
Schema.org medical markup: Physician, MedicalBusiness, MedicalProcedure, FAQPage, and BreadcrumbList structured data so search engines understand who you are and what you treat
Monthly AHPRA-compliant content: condition explainers, procedure pages, and patient-education articles written by people who understand medicine and medical advertising rules
Local Pack and Google Business Profile optimisation, covering categories, services, Q&A, posts and a review-response strategy that stays inside the rules, to compete in the Maps 3-pack for your catchment
Internal linking and topic clusters so Google understands the conditions and procedures you are an authority on
Core Web Vitals tuning: LCP, INP, and CLS monitored and fixed whenever they drift (page speed is a confirmed ranking factor)
White-hat authority building only: genuine editorial mentions from Australian health publications and professional bodies. No PBNs, no link farms, no paid placements
Live client portal: real-time GA4 traffic, GSC ranking trends, Local Pack impressions, and booking-form conversions. Not a quarterly PDF you cannot interrogate
AI search citation tracking: whether ChatGPT, Perplexity, Google AI Overviews, and Gemini cite you for the queries that matter, monitored monthly in your portal
30-minute monthly review call: what moved, what did not, and exactly what is planned next
Seen enough? Let’s talk about your practice.
SEO is a compounding game. The first month is foundation work, boring but essential. From month two the content cadence starts, and the results compound.
We pull your Search Console history, crawl your site, analyse the doctors already ranking in your catchment, and build a keyword map covering your procedures, conditions, and suburbs. You get a written audit with every issue found and a clear priority order.
We fix the foundation first: crawl errors, schema gaps, meta tags, internal links, Core Web Vitals, orphaned pages. Then we optimise your profile and service pages so they match what patients actually search for.
Every month we publish AHPRA-compliant pages targeting real patient questions: condition explainers, procedure pages, and suburb-level service pages. Everything goes through compliance review before it is published.
Every month you get a transparent report: what ranked, what moved, what slipped, and what we are doing about it. We tell you what is not working just as clearly as what is, and adjust the plan on real data.
Growth + Search is $700/mo, inc. GST, for any practice size.
We work exclusively with Australian doctors and medical practices. We know the specialties, the procedures, the regulations, and the patient language. A generalist agency is learning your field on your dime. We already know it.
Every page is written with AHPRA advertising guidelines in mind. No patient testimonials that touch clinical care. The National Law prohibits them outright, and no disclaimer changes that. No outcome claims we cannot evidence. We will not ship a page that puts your registration at risk to chase a keyword.
Search in 2026 is Local Pack, AI Overviews, People Also Ask, 'near me' results, and featured snippets all competing at once. We structure your content and schema so you are eligible across every surface, not just classic organic.
Our monthly reports include the keywords that slipped and the experiments that did not pan out. Nobody wins every month. Agencies that hide their losses are hiding the work; we would rather you trust the wins because you have seen the losses.
If we are doing SEO on a website that handles patient enquiries, that data needs to stay in Australia, Privacy Act and APP 8 compliant. Most overseas agencies route analytics, tracking, and form data through wherever is cheapest.
Three real options for a doctor who wants to be found. Here is what each one actually costs you, in time, money, regulatory risk, and results.
Guesses based on what sounds right, or whatever an AI tool spits out, with no local intent and no specialty nuance
Outsourced overseas to someone who has never heard of your specialty and cannot tell an Australian suburb from a Canadian one
Specialty-level research tuned to your procedures, conditions, and actual catchment
ChatGPT drafts at 11pm between patients, no AHPRA review, no clinical accuracy check
Junior copywriter with no medical background, briefed in a template, reviewed by nobody
Written and reviewed against AHPRA rules before publication, built around real patient questions
Nonexistent, because AI builders and page builders skip it entirely
Bolted on later as a paid add-on, usually just generic LocalBusiness
Physician, MedicalBusiness, MedicalProcedure, FAQPage, built in from day one and validated properly
Ignored, or a Google Business Profile you set up once and forgot about
Treated as a separate upsell called "Local SEO"
Google Business Profile and Local Pack strategy included from day one
Your problem, and a regulatory risk
Never read the guidelines; will happily publish a page that breaches them
Every page reviewed against AHPRA advertising rules before it ships
Nothing. You check your rankings once, panic, and close the tab
Vanity metrics: impressions, keyword counts, domain authority scores that mean nothing
Real KPIs: qualified organic sessions, booking conversions, Local Pack impressions, keywords in striking distance
Months or years, if ever. You will give up before it works
Promises of "quick wins in 30 days" that never materialise
3–6 months for meaningful movement. We tell you this upfront. SEO that moves in 30 days is usually not real.
Free in cash, thousands in lost clinical hours and missed bookings
$2K–$5K/month on a 12-month lock-in, with unclear deliverables
Flat monthly fee as part of Growth tier. Month-to-month. Cancel anytime.
The honest summary: doing your own SEO is a second job you do not have time for. Generalist agencies charge specialist rates for generalist work and hide behind vanity metrics. We only work with doctors, and we report the real numbers, wins and losses included.
Pick the path that fits where your practice is right now. SEO for doctors is part of our Growth tier, built on top of a Launch website foundation.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.