Dentists are registered under the same National Law as every other health practitioner in Australia. Section 133 applies to a dental website exactly as it applies to a GP one, and the practitioner remains responsible for what is published, including agency-written copy. No agency on this search result has a practising doctor reading the copy.
A dental practice has at least four distinct demand problems, and they belong to different channels. Bundling them into one monthly retainer hides which part is working, and it is usually the cheapest part that is carrying the result.
Testimonials about clinical care are prohibited outright. Before and after images carry conditions. Most dental sites carry at least one of these, and the complaint lands on the practitioner, not on the agency that wrote it.
"dentist near me" resolves largely to the Local Pack. Buying content against it spends the budget where copy cannot move the result. That is Google Business Profile work with a different budget line.
A plan that adds a channel every quarter and removes none is a plan optimised for the agency invoice. Some of what a dental practice is sold has no search behind it at all.
A plan that names which channel owns which problem, and what each is expected to move
Treatment pages for what people actually search, not one page listing every service
A fees and health fund page, including whether cover can be claimed at the chair
Copy read against the advertising rules by a practising doctor before it goes live
Google Business Profile work treated as local work, budgeted separately from content
Monthly reporting tied to booked appointments rather than impressions
Seen enough? Let’s talk about your practice.
Each has its own page, because each has its own channel and its own budget.
Organic rankings for the treatments and suburbs people type. This is where the largest reachable demand in dentistry sits, and it is the slowest of the four to move.
Fees, availability, health fund cover and a booking path that works on a phone. Most dental sites lose the enquiry here rather than in search.
Paid search fills the gap in the first six months and stays useful for high-value treatments that organic will not reach quickly.
Recall is most of a dental practice book. Social is a retention channel here more than an acquisition one, and pricing it as acquisition is why it usually looks like it failed.
Search, site, paid and retention are scoped and budgeted independently, so a result can be attributed to the thing that produced it.
Existing copy is read against the advertising rules before anything is added on top of it. There is no point ranking a page that has to come down.
The site and the profile before the content programme, because those change the enquiry rate within weeks rather than quarters.
Monthly, in plain language, with no ranking guarantees.
Growth + Search is $700/mo, inc. GST, for any practice size.
Dental advertising is governed by the same section of the National Law as medical advertising. We read every page against it, and we are the only team on that search result doing so with a registered practitioner.
Some of what dental practices are sold has no search demand behind it. Saying so costs us a line on the invoice and saves you a channel that was never going to work.
Every client is a registered health service, so the advertising constraints are the starting point rather than something discovered after a complaint.
Practice manager
Copywriter
Practising doctor
Ad hoc
One bundled retainer
Four problems, priced separately
Chased
Sold as content
Treated as Local Pack work
Rarely
Rankings and impressions
Booked appointments
The practice
The practice
Reviewed before it lands anywhere
A call, an honest read of where the practice sits, and a plan that names what to stop.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.