An allied health practice is reached three ways: a GP chronic disease management plan, an NDIS plan, or a patient searching for the thing that hurts. Only the third is a search, and it is the only one most practice websites are built for.
A GP writing a chronic disease management plan can direct up to five allied health visits a year. If the site has no page telling them what you treat and how to send someone, that referral goes to whoever the GP already remembers.
A support coordinator needs to know whether you take NDIS, how you are registered, and whether you can see plan-managed or self-managed participants. Most allied health sites leave all three unanswered.
"allied health assistant" runs about 4,400 searches a month in Australia, more than any patient-facing term in the category. It is people looking for work. A plan built on raw volume points the practice straight at it.
Physiotherapy, exercise physiology, psychology and dietetics are different searches with different intent. A combined page cannot be the best answer to any of them.
A referrer-facing page a GP can act on: what you treat, how to send a care plan referral, what happens next
An NDIS page answering registration, plan management and who you can see
A page per discipline and per complaint, rather than one combined services page
Local Pack and Google Business Profile work for the suburbs the practice draws from
Copy checked against the advertising rules that bind each registered profession
Reporting tied to bookings and referral volume rather than impressions
Seen enough? Let’s talk about your practice.
The pathway differs enough that the pages do too.
Care plans and NDIS carry a large share of the work, and patients search a body part rather than the profession. Conditions get their own pages.
The mental health treatment plan is the pathway, and "mental health care plan" is searched more than the profession itself. Fees and availability decide the enquiry.
Routinely confused with physiotherapy by patients, and searched separately at real volume. If the practice employs one, that is a page of its own.
Not every allied health profession is AHPRA-registered. Dietitians, for one, are not, so copy asserting AHPRA registration for them would be a false regulatory claim.
Patient search, GP referral and NDIS. The last two usually come back empty.
The two audiences that carry the funded work and have nowhere to land today.
One page per discipline and per complaint people search, in order of opportunity.
Monthly, in plain language, with no ranking guarantees.
Growth + Search is $700/mo, inc. GST, for any practice size.
We build for the GP practices that write the referrals and the allied health practices that receive them, so the referrer page is written knowing what a GP actually needs from it.
Not every allied health profession is AHPRA-registered. We name the body that actually registers each one rather than applying a blanket claim.
Copy touching outcomes or comparisons is read by a doctor under the same National Law before it goes live.
Direct booking
Assumed direct
Care plan, NDIS plan and search
Patients
Patients
Patients, GPs and support coordinators
Episodic
Not considered
A course of visits, so retention is in the brief
Uniform
Blanket AHPRA claim
Named per profession, or omitted
Pick the path that fits the practice, and we will tell you honestly what it will take.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.