Most dental practices lose the enquiry after the click rather than before it. A patient arrives wanting three answers: what it costs, whether their health fund covers it, and whether they can be seen today. A site that answers those converts better than a site that ranks higher.
Cost is the most common thing an Australian dental patient searches, and the most common thing a practice site omits. The visitor leaves to find a number on a competitor page and books there.
Someone in pain at 8am does not read a services menu. They want today’s availability and a number they can tap. On most dental sites that takes three clicks and a form.
Whether you can claim on the spot, which funds you are a preferred provider for, and what the gap looks like. These decide the booking and they are almost never on the page.
A carousel of patient stories about treatment and outcome is a section 133 problem, not a trust signal. It is one of the most common findings on a dental site and the practice carries it, not the designer.
Not prohibited, but conditional: genuine, comparable, unedited, consented, and accompanied by information about variability. Most galleries meet some of that and not the rest.
A site built for the practice rather than a dental template with your logo dropped in
Fees, health fund and emergency pages, written and reviewed rather than left as placeholders
Online booking wired to the system you already use
Patient forms that submit to Australian infrastructure, with the data staying onshore
Every page read against the advertising rules by a practising doctor before launch
Schema markup that validates, so treatments, hours and location are machine-readable
Fast on a phone on mobile data, which is where most dental traffic arrives
Seen enough? Let’s talk about your practice.
Cost ranges by treatment, what the figure includes, and what it excludes. Written so it is useful without becoming a misleading claim.
Preferred provider arrangements, on-the-spot claiming, and whether the Child Dental Benefits Schedule is bulk billed. Three eligibility answers in one place.
Today’s availability, a tap-to-call number above the fold, and what to do in the meantime. No form as the primary action.
Implants, orthodontics, extractions and whitening are separate decisions with separate values. One combined services page serves none of them.
Including the compliance debt. Testimonials and galleries are read against the rules before anything is redesigned around them.
Fees, cover, availability and treatment detail, in the order patients ask them rather than the order the practice thinks of them.
Structure and copy first, visuals second, so the pages exist before the layout is decided around them.
Redirects mapped from the old site, then a care plan so fees and availability stay accurate rather than ageing on the page.
Launch is $200/mo, inc. GST, for any practice size, billed annually for the first year, $2,400, then monthly, cancel any time after the first year with 30 days' notice.
Dentists are registered under the same National Law as doctors. The testimonial rule, the before and after conditions and the misleading-claim test apply identically, and a design studio has no reason to know any of it.
Form submissions run on Australian infrastructure. For a practice handling health information that is a privacy question rather than a preference.
Fees change, availability changes, practitioners come and go. A site that needs a developer for any of that goes stale within a year.
None
None
Practising doctor
Left blank
Placeholder copy
Written and reviewed
Wherever the platform is
Varies
Australian infrastructure
A menu item
A menu item
Its own page, tap to call
You maintain it
Hourly rate
Care plan, same-day edits
A call, an honest read of the pages, and what would change first.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.