A surgical practice website has two readers. One is a patient researching a procedure and deciding whether to trust you with it. The other is a GP deciding where to send that patient in the first place. Most surgical sites are built entirely for the first, which is the one that arrives later.
Referral criteria, catchment, waiting time and how to send a referral. A GP with two minutes needs all four on one page, and almost no surgical site has it.
A patient weighing surgery wants to know candidacy, recovery and cost. A list of procedure names with a paragraph each answers none of those questions.
Section 115A of the National Law restricts "surgeon" to practitioners with specialist registration in surgery, obstetrics and gynaecology, or ophthalmology. A generalist agency treats it as a word.
Success rates and results are the easiest thing to put on a surgical site and the copy that carries the most regulatory risk. The practitioner remains responsible even when an agency writes it.
A referrer page: criteria, catchment, how to refer, expected wait, who to contact
A page per procedure covering candidacy, recovery and cost
A practitioner profile built to convert a patient already deciding
Copy checked against the s115A title restriction and the advertising rules
Australian hosting with enquiry forms and patient details kept onshore
Schema markup that validates, and Core Web Vitals kept in the green
Seen enough? Let’s talk about your practice.
What a referring GP needs and what a patient needs are different pages, agreed before anything is designed.
The page map decides what the site can rank for and how a GP finds the referral path.
A practising doctor reads anything touching titles, outcomes or comparisons before it goes live.
Hosting, monitoring, backups and same-day edits included rather than sold on top.
Launch is $200/mo, inc. GST, for any practice size, billed annually for the first year, $2,400, then monthly, cancel any time after the first year with 30 days' notice.
For a surgical practice the GP is often where the work comes from, so the page that serves them is part of the build rather than an afterthought.
Titles, outcomes and comparisons are read by a doctor working under the same National Law before publication rather than after a complaint.
Australian hosting and data residency, built to the Privacy Act and the Australian Privacy Principles.
Patients
Patients
Patients and referring GPs
Direct booking
Assumed direct
Referral pathway built in
A list
A paragraph each
Candidacy, recovery and cost
Unchecked
Treated as a keyword
Checked against registration
Pick the path that fits the practice, and we will tell you honestly what it will take.
I need a professional, AHPRA-compliant website. I don't want to talk to anyone.
I want everything in Launch, plus a team actively growing my online presence: SEO, Google Business Profile, content, and a real strategy.
I want done-for-you marketing at scale, built around what my practice actually needs: SEO, content, ads, GBP, GP warming, reputation. I want a team that knows my practice and an ongoing relationship.
Only need one thing, not a full plan?
SEO, Google Business Profile, ads, and more, sold on their own.
Not sure which fits? Just send us a message and we’ll point you in the right direction.