Medical SEO case study
Reliance Care Medical Centre
Since December 2025, we have shaped Reliance’s medical SEO around its community, multilingual access, bulk-billing services and clinical teaching.
See the results72%
in nine months
+2,851impressions/month
3.0×
The website behind the work
The starting point
Reliance is a general practice and multi-service medical centre in Truganina, in Melbourne’s west. The opportunity was to make the practice easier to discover and easier to understand for the people living nearby.
Patients needed practical answers: Is there a doctor who speaks my language? Which services are bulk billed? What does the team offer? Our local SEO strategy connected those questions with clear, useful website content.
The aim was to build recognition as a local bulk-billing option while showing the breadth of the practice, from clinical services to teaching university students.
The strategy
Community before keywords
We started with the demographics of the Truganina catchment: the people the practice serves, the languages they use and the information they need before choosing a GP. That understanding shaped the website and the search priorities.
A multilingual website
The multilingual site formed part of a wider access strategy. We made practitioner languages easier to find, helping patients identify a suitable doctor before booking. Language access became part of the patient journey, alongside location, services and fees.
Services with a local purpose
We developed a strategy to expand the visibility of bulk-billing services and position Reliance as a familiar local option. Dedicated service and billing information connects relevant searches with the practice’s actual offering, including eligibility, conditions and any private fees.
Clinical teaching and credibility
The team’s work teaching university students is part of the practice’s identity. We brought that clinical education role into the story, alongside practitioner experience and the services available, so patients and referrers can understand the people behind the clinic.
The evidence
From 1 December 2025 to 18 October 2026, the site recorded 8,353 Google clicks and 240,926 impressions. The latest 90 days also grew against the preceding 90 days.
Latest 90 days
2,815
+12% vs the previous 90 days
21 Jul–18 Oct 2026
vs 22 Apr–20 Jul 2026
Impressions: 65,123 → 106,804 (+64%)
Discovery beyond the practice name
Mobile devices accounted for 5,740 of 8,449 Google clicks in the full export (19 Oct 2025–18 Oct 2026). That reinforces the importance of readable service information and easy-to-find booking links on a phone.
Why BusyBeeDoc
This case shows what our doctor-and-developer approach looks like in practice. We connect the technical work with how a medical centre operates and how its community chooses care.
Your practice, understood
Let’s start with your community, your services and the opportunities in your search data.
