Medicolegal Psychiatrist

The challenge

Medicolegal psychiatry sits between two worlds: medicine and law. The audience isn't patients. It's solicitors, insurers and case managers commissioning expert reports. The site had to speak their language, signal authority and credentials immediately, and rank for the very specific queries those referrers actually search.

How we built it

• 1

  Site architecture organised around report types and referrer needs, not generic psychiatry topics.

• 2

  Authoritative visual language: dark, considered, credentialled, signalling expert witness work at a glance.

• 3

  SEO targeting medicolegal-specific search terms (independent psychiatric reports, IME, expert witness) instead of consumer psychiatry keywords.

• 4

  Structured data marking up the practitioner, services and FAQs for AI search visibility.

• 5

  Custom enquiry forms and professional email setup on the practice domain.

What changed

• Order-of-magnitude growth in organic clicks over the last 3 months vs the prior period.

• Search impressions up several multiples. The site is now genuinely visible for high-intent referrer queries.

• Click-through rate roughly doubled. Better targeting and titles are converting more of every impression.

• Steady position climb in a low-volume, high-intent niche where one new solicitor enquiry pays back the entire site.

• Authoritative trust signals (credentials, expert witness experience, turnaround) above the fold on every key page.

SEO & ranking results